Every brand tells a story. This portfolio highlights a selection of branding projects the Big Feats team has delivered over the years, showcasing how thoughtful strategy, creative thinking, and consistent execution come together to build brands that stand out, inspire confidence, and create lasting connections.
Background
Aurelis is a start-up offering custom software and development solutions. Formed in 2024, they have experienced explosive growth. The founders liked the fundamental elements of their initial identity, but felt the design needed an overall enhancement to better position for the market they want to pursue: mid-sized companies. Big Feats was brought on board to evaluate and renovate their identity.
The Challenge
Update and improve the current Aurelis logo while retaining the equity built over the first 18 months. The original logo was meant to suggest growth, but upon re-evaluation, it looked somewhat disorganized and rather static. We suggested combining two visually separate elements into one tighter logotype which immediately had more impact. The arrow in the initial capital “A” graphic was reversed to suggest positive growth and made to look more fluid. The client did request we try a logomark similar to their initial identity, but once they saw the elements combined into one strong logotype graphic, they “signed off”.It’s a small yoga studio in Mississauga ON, that required a rebrand and new website after a former business partner left, and a new location had to be found. Big Feats handled the rebrand and new site creation. The owners wanted to manage content on the website internally; we customized a WP theme with additional coding and functionality. It had to interact with a third party e-store and schedule service the owners had been using for years.
Background
Crave / Venue Group is an upscale caterer and high-end events venue in Naples, Florida run by renowned chef Brian Roland and his wife Nicole. They needed a unique presentation package that clearly communicates their high level of expertise and custom service. Big Feats developed a customizable package: A folder and sleeve, tiered services brochures, and sales sheets and contracts that suit clients’ specific inquiries for their upcoming events. This branding was applied to signage, advertisements and transit ads in the greater Naples area.
Background
John Donato is an internationally recognized hairstylist, who often gets the call to style celebrities when they’re in town. Big Feats has been the steward of the Donato Salon + Spa brand for many years. Whether it’s a logo refresh, marketing materials or press releases, Big Feats has been working with Donato for over 25 years.
Background
Dwight Miller is an icon in the world of professional hairdressing. The first American schooled by Vidal Sassoon himself, Dwight became a renowned trendsetter and consultant for hair companies worldwide. We met at a fashion shoot, and began discussing his image requirements. His passion for all things Harley Davidson, Anasazi Culture and American Pop Culture had to come through in his branding. When I was invited along on one of his bike rallies from Santa Fe to Las Vegas, I got a true taste of the biker life and the freedom of the road from my air conditioned Mustang! Living the Dwight experience helped me design it.
Background
The Lannick Group, a financial recruiter, needed a complete rebrand that visually communicated their core service: Placing the right professional with the right employer. The new branding also had to unify their separate companies.
Big Feats developed the “Lannick Ladder” concept, and rebranded all their collateral. The Ladder Concept was highlighted when creating an advertising campaign for CPA (Chartered Professional Accountants) Magazine. Objective: Attract the interest of quality candidates looking for career advancement.
Lannick was a cross-Canada organization with several divisions that needed marketing materials for all their categories: Lannick Group, Lannick Associates, Lannick Contract, Lannick Legal and Procount. A graphic standards was created to maintain brand consistency.
Lannick was aquired by Vaco.
A selection of logos the Big Feats Collective has created over the years for organizations spanning beauty, energy, technology, and many other industries. Every logo was designed to be distinctive, memorable, and strategically aligned with the client's brand and business goals.
