Every brand tells a story. This portfolio highlights a selection of branding projects the Big Feats team has delivered over the years, showcasing how thoughtful strategy, creative thinking, and consistent execution come together to build brands that stand out, inspire confidence, and create lasting connections.
Background
Aurelis is a custom software and development start-up formed in
2024. Experiencing rapid growth, the founders felt their initial identity
needed refinement to better position the company for its target
market: mid-sized businesses. Big Feats was brought in to evaluate
and evolve the brand.
The Challenge
The goal was to strengthen the Aurelis logo while retaining the equity
built during its first 18 months. The original identity was intended to
suggest growth, but the two separate elements felt somewhat static
and disconnected. Big Feats combined them into a tighter, more
impactful logotype and reversed the arrow within the capital “A” to
create a more fluid expression of positive growth. Although the client
initially asked us to explore a logomark closer to the original, the
unified logotype quickly won them over—and they signed off.
Background
Crave / Venue Group is an upscale caterer and high-end events venue in Naples, Florida run by renowned chef Brian Roland and his wife Nicole. They needed a unique presentation package that clearly communicates their high level of expertise and custom service. Big Feats developed a customizable package: A folder and sleeve, tiered services brochures, and sales sheets and contracts that suit clients’ specific inquiries for their upcoming events. This branding was applied to signage, advertisements and transit ads in the greater Naples area.
Background
John Donato is an internationally recognized hairstylist, who often gets the call to style celebrities when they’re in town. Big Feats has been the steward of the Donato Salon + Spa brand for many years. Whether it’s a logo refresh, marketing materials or press releases, Big Feats has been working with Donato for over 25 years.
Background
Dwight Miller is an icon in professional hairdressing. The first
American schooled by Vidal Sassoon himself, he became a
renowned trendsetter and consultant to hair companies worldwide.
Big Feats and Dwight were brought together for a fashion shoot,
where conversations began about updating his personal brand. His
passions for Harley-Davidson, Anasazi culture and American pop
culture all needed to find their way into the brand. Then came an
invitation to join Dwight’s annual biker rally from Santa Fe to Las
Vegas—an opportunity to experience his world firsthand, albeit from
the air-conditioned comfort of a Ford Mustang! Living the “Dwight
Experience” gave Big Feats a genuine understanding of the man
behind the brand, and helped shape a brand as distinctive as Dwight
himself.
Background
The Lannick Group, a financial recruiter, needed a complete rebrand that visually communicated their core service: Placing the right professional with the right employer. The new branding also had to unify their separate companies.
Big Feats developed the “Lannick Ladder” concept, and rebranded all their collateral. The Ladder Concept was highlighted when creating an advertising campaign for CPA (Chartered Professional Accountants) Magazine. Objective: Attract the interest of quality candidates looking for career advancement.
Lannick was a cross-Canada organization with several divisions that needed marketing materials for all their categories: Lannick Group, Lannick Associates, Lannick Contract, Lannick Legal and Procount. A graphic standards was created to maintain brand consistency.
Lannick was aquired by Vaco.
A selection of logos the Big Feats Collective has created over the years for organizations spanning beauty, energy, technology, and many other industries. Every logo was designed to be distinctive, memorable, and strategically aligned with the client's brand and business goals.
